Today, 90% of world fish stocks are fully or over-exploited from fishing. With added pressure from climate change and pollution, we’re moving into dangerous waters. Join us in making seafood more sustainable.
Good Fish Guide
Our Good Fish Guide has all the advice you need to choose sustainable seafood. Start by searching for your favourite seafood below.
The future of seafood
As our global population increases, and seafood consumption rises with it, the demand for fish has never been higher. So where will our fish come from?
The Good Fish Guide
The fish that we eat impacts the health of our ocean and marine life that call it home. Our Good Fish Guide helps you to make informed choices about the seafood on your plate, using a simple traffic light system - Red means Fish to Avoid and Green is a Good Choice.
There’s a lot to think about when you’re at the supermarket or fishmonger. Discover what labels to look out for, what questions to ask and why every purchase makes a difference.
Cooking with sustainable seafood
Want to eat more sustainable seafood but lack the confidence in preparing it? In need of inspiration for tonight's dinner? Become an ocean-friendly chef with our selection of recipes and how-to videos.
Our sustainable seafood work
From why we work on sustainable seafood to advocacy and policy making, here's everything you need to know about our sustainable seafood work.
From sea to plate
How does seafood get from the ocean to our plates? We dive in to the difference between fishing and fisheries, fish farming, fishing methods and what makes seafood unsustainable.
Good Fish Guide for Businesses
From how we work with businesses to the services we can offer you, if you're a business wanting to use seafood more sustainably, everything you need to know is here.